我们常说,顾客就是上帝。也许,大家会觉得上帝虚幻了一些,离我们远了一些,其实,客户是实实在在的人群,需要的是实实在在的感觉,而这感觉就是来自我们所提供的实实在在的服务。一句亲切的称呼,一次贴心的设计都能赢得客户的信赖。面对日益激烈的市场竞争,面对不断变幻的市场需求,面对迅速膨胀的客户群体,服务质量的重要性已经成为防爆行业的生存之本、效益之源和发展动力。商场如战常如何吸引客户,留住客户,培养客户的忠诚度,是摆在我们每一位防爆人面前的一个棘手的问题。
当时代又向前迈进了一步的时候,我们突然发现防爆厂家遍地都是,社会变了,市场变了,用户的选择也变的多样化了。如何让客户在众多选择面前垂青我们的防爆产品?如何击败竞争对手赢得客户?答案很简单:就看你的防爆产品能给客户带来什么?
第一,防爆产品给用户带来基础的建设需要还是品牌需要
一方面,最基础的建设可以是定位,但就防爆环境下的用户需求来说,“能用”已经远远比不上“好用”与“有质量的好用”的价值,一个LV包包、香奈儿香水再怎么珍贵,成本上总也值不得现有售卖的价值;但是品牌质量的高贵名声只会将其价值越堆越高。
另一方面,定位于“基础建设”的小米手机却也成功玩转了逼格营销,原因何在?除了最基础的手机需要之外,小米没有苹果的高大上知名度,但却聚累了另外可以提升品牌度的特点:屌丝中的鸡头、产品硬件配置高给用户带来的“基础建设”需求。
第二,用了你的防爆产品用户要变得“更好”
由于防爆产品的特殊使用环境,再加上现在市场防爆产品的质量良莠不齐,所以用户对防爆产品的防爆性能是否合格格外关注,安全是无价的!你的防爆产品一定是要安全性能高的防爆产品,更重要的是它的防爆结构和安全性能要设计合理,防爆参数指标和环境指标要满足用户应用场所的要求,保证防爆产品能够在使用、维护和检修后仍然具备防爆性能。
We often say that the customer is God. Maybe, everyone will feel that God is a little more illusory and farther away from us. In fact, customers are real people who need real feelings, and this feeling comes from the real services we provide. A cordial title, a thoughtful design can win the trust of customers. Facing the increasingly fierce market competition, the ever-changing market demand, and the rapidly expanding customer base, the importance of service quality has become the basis of survival, the source of benefits and the development momentum of the explosion-proof industry. How shopping malls attract customers, retain customers, and cultivate customer loyalty, is a difficult problem in front of each of us.
We often say that the customer is God. Maybe, everyone will feel that God is a little more illusory and farther away from us. In fact, customers are real people who need real feelings, and this feeling comes from the real services we provide. A cordial title, a thoughtful design can win the trust of customers. Facing the increasingly fierce market competition, the ever-changing market demand, and the rapidly expanding customer base, the importance of service quality has become the basis of survival, the source of benefits and the development momentum of the explosion-proof industry. How shopping malls attract customers, retain customers, and cultivate customer loyalty, is a difficult problem in front of each of us.
When the times took another step forward, we suddenly found that explosion-proof manufacturers are everywhere, society has changed, the market has changed, and the choices of users have also become more diverse. How to let customers favor our explosion-proof products in front of many choices? How to beat competitors to win customers? The answer is simple: just look at what your explosion-proof products can bring to customers?
First, whether the explosion-proof products bring basic construction needs to users or brand needs
On the one hand, the most basic construction can be positioning, but in terms of user needs in an explosion-proof environment, "usable" is far inferior to the value of "good use" and "quality good use". An LV bag No matter how precious the bag and Chanel perfume are, the cost is always worth the value of the existing sale; but the noble reputation of the brand quality will only increase its value.
On the other hand, the Xiaomi mobile phone targeted at "infrastructure" has also successfully played forced marketing. What is the reason? In addition to the most basic mobile phone needs, Xiaomi does not have the high reputation of Apple, but it has accumulated. The characteristics of enhancing the brand: the chicken head in the cockroach and the high hardware configuration of the product bring the "infrastructure" demand to users.
Second, users who use your explosion-proof products should become "better"
Due to the special use environment of explosion-proof products, and the quality of explosion-proof products on the market is uneven, users pay special attention to whether the explosion-proof performance of explosion-proof products is qualified, and safety is priceless! Your explosion-proof product must be an explosion-proof product with high safety performance, and more importantly, its explosion-proof structure and safety performance must be designed reasonably, and the explosion-proof parameter index and environmental index must meet the requirements of the user's application site to ensure that the explosion-proof product can be used After maintenance and overhaul, it still has explosion-proof performance.